Automated Commercial Banner Workflow

This workflow demonstrates how I extended my pipeline philosophy beyond in-game assets to include the automated production of marketing materials. The goal was to create a system that could generate dozens of banner sizes for commercial campaigns quickly and with perfect brand consistency.

Core System Components:

Master Photoshop Artboards: A single PSD file with multiple artboards manages all banner formats.

Linked Smart Objects: Key visual elements are linked, allowing for global updates from a single source file. This ensures that a change made once is propagated across all 60+ banner variations instantly.

Team-Friendly Design: The template is designed to be intuitive, with color-coded layers and a simple naming convention, making it easy for any team member to use.

Impact:
This system allows for the generation of over 60 marketing assets in minutes, a task that would manually take days, while ensuring 100% brand consistency.